lean canvas

1 page business model
for brainstorming possible models
prioritizing where to start
tracking learning

brainstorm possible customers
distinguish customers and users
split into smaller segments
skech a canvas for each segment

sketch multiple canvases
quick (one setting), can leave things blank, don't predict much
1	problems (top 3), customer segments
2	unique value proposition (single clear message)
3	solution (top 3 features)
4	channels (path to customers)
5	cost structure (user acquisition costs, distro, hosting, people)
	rev streams (model, ltv, margins)
6	key metrics
7	unfair advantage

probs and segments
top 3 problems
existing alternatives (on, offline, direct, indirect)
user roles
early adopters

uvp
find difference that matters
target early adopters
finished story benefits (eg resume software gets you a job, not a resume)
key words
what product, who for
"x for y"

solution
sketch solutions for top problems

channels
freeish vs paid
inbound vs outbound
direct vs automated
direct vs indirect
retention before referral
content marketing

revenue streams and cost structure
estimate costs
	eg interviews, devs til mvp
	breakeven points (# customers or time)

key metrics

unfair advantage
how do you win
even if someone with lots of resources and cheap labor steals your idea

prioritizing
find big enough market to reach to start building business
suggested ranking
customer pain, ease of reach, price, market size