don't make me think - steve krug

fundamental usability rule: don't make me think

bad: things that are unclear, assume knowledge, complicated, busy

people just skim stuff
	people often have intentions and try to quickly match it
so use conventions
consistency is a valuable tool
	conveys information more quickly
	leverages experience
	but that doesn't mean it's the most clear

visually relate things according to their importance and purpose
	group and separate things
	make functionality clear

simplify clarify
omit words that are noise

(I think it was the design of everyday things that suggested
the card grouping idea to decide how to set up navigation)

tell people where they are

test your designs on people
	recommends once a month or more freq
	small number of users
	not about proving, more like awareness of major issues
	probably find more things to fix than you have time for
	nielsen norman group's report
how to recruit participants for usability studies
	screenshare and record
	be patient and don't insert knowledge accidentally
	circulate main few problems with team members
you can test prototypes, wireframes, competitors products
welcome, brief homepage tour, task, ask questions, thanks
make it clear the site is being tested, not the user
you want to know what they'd do or if they get frustrated, that's fine

learn about web accessibility

book continues with tips, how to justify design, get people to buy in